Ilove my Needles Case Management Software for Law Offices

In the past, companies created logos and trademarks, associated these trademarks with their products, bought advertising and associated their logo with anything else that could build brand identity. However, that was then; this is now. In today’s marketplace, companies practice “Emotional Branding” by focusing on the individual customer experience. This means that for a brand to be successful, the company must have an emotional connection with its customers. While many software companies consider themselves a service business, Chesapeake Interlink, Ltd., the company behind Needles, provides its clients with a customer focused product and creates extraordinary customer experiences.

Decades before the harkening of Pine and Gilmore’s book, The Experience Economy, Burt Bank and his management team had the vision to deliver a level of client interaction that goes far beyond the norm. The experience of Needles’ users proves that clients can develop not only a positive customer experience, but one that evolves into a passionate connection. Generally speaking, Needles clients are a group of “Customer Evangelists.” However, it should be noted that the phenomenon of “Customer Evangelism” does not occur with products that are simply excellent, but with those that are extraordinary. Needles customers expressed their passion during a 2005 contest sponsored by Chesapeake Interlink, Ltd. To participate, they were asked to finish the sentence, “I love my Needles because…” The resulting testimonies are only a few of those submitted, but they clearly speak for themselves.

“I Love My Needles Because…”

“Needles loves me back.” (Joseph Hanyon: Merwine, Hanyon & Kaspszyk)

“My Needles loves me!” (Dawn Babcock: Stanley Law Offices)

“Just like a strong marriage, the longer you’re together, the more in love you become…Thanks for all your commitment to your clients.” (Jeff Lee: Cline Farrell Christie Lee & Caress)

“It’s a surefire inoculation against the dreaded malpractice disease.” (Susan Green: Susan R. Green Law Offices)

“It tells me what I need to know when I need to know.” (Douglas Sakaguchi: Pfeifer, Morgan & Stesiak)

“It helped me double my INCOME!” (Fred Bleakley: Bleakey Law Office)

“It’s my new best friend.” (Jane La Place: Bonneau Law Firm)

“It makes me money and makes life simple” (J. Michael Woods: Woods & Woods, LLP)

“Needles loves me back. Because life without Needles would be to practice in chaos.” (Lamar Porter: Hendricks Law Firm)

“Because it empowers me…” (Paula Dreher: The Law Offices of Jonathon Ostroff, LLC)

“It watches my back and keeps me on my toes…” (Shantelle Sutlle: Nahon, Saharovich & Trotz, PLC.)

“Software that I cannot live without.” (Kay Arsenault: Crumley & Associates)

“It allows us to customize it to our needs.” (Beatriz Uribe: Carter Mario Injury Attorneys)

“If it isn’t in Needles, it didn’t happen.” (Kelly Nugent: Nugent & Bryant)

“It has made me a better lawyer…If you use Needles, you can organize your work in the most efficient manner possible and prevent “cracks” in your practice. No more missed deadlines, no more fumbling for files, and most importantly, no more confusion with your clients. Needles has the capacity to keep your practice running at an optimum level.” (Adam Smallow: Law Offices of Daniel E. Rosner)

“Needles makes the time for me to be able to love life.” (Vincent Nesci: Nesci, Keane, Piekarski, Keogh & Corrigan)

“It makes my boss happy, and if he is happy, we are all happy!!!” (Karlene Tyghter: Graham Woods PL)

“It helps me pursue and achieve my goal of excellent customer service…I can’t even imagine what would happen, or more importantly, what wouldn’t happen, if I didn’t have Needles to support my work as a case manager.” (Vickie Farmer: Crumley & Associates)

“It allows our attorneys to focus on what really matters…practicing law…I love my Needles because it just works, day after day…in the background like a dedicated legal support team.” (Nick Enslinger: Hutton & Hutton Law Firm)

“It makes my life better. I don’t mean my work; I mean my life.” (Cyndi Crocker: Crocker Law Offices)

“It gives our firm the ability to utilize the Total Quality Management Philosophy of offering high levels of quality service to our clients…Through Needles, our firm has embraced a commitment to offering high levels of quality service to our clients. We have risen to become the best we can be.” (Phyllis Meloff: Larry Pitt & Associates, PC)

“It makes me a better attorney and us a better firm.” (Evan Harris: Harris Law Office)

“It allows me to sleep at night.” (John Sakson: Stark & Stark)

Contact Mary Ellen Bellusci for a full copy of the “I Love My Needles Because…” book of Client Testimonials.

Contact: Mary Ellen Bellusci

Organization: Chesapeake Interlink, LLC

Phone: 410/363-1976

Fax: 410/363-7685

Email: mbellusci@needles.com

Website: http://www.needles.com/